s a Digital Project Manager and freelance content-creator, I deal with words and communication constantly – for upwards of 50 or 60 hours a week some weeks.
I see a lot of really great communication but I also see a lot of no-good, terrible communication.
What’s been really interesting to me, too, is that most of the project issues we run into at the agency aren’t traced back to design and development…they’re traced back to communication.
- There was a bug, sure, but the client isn’t happy because we never communicated that there could be a bug.
- Or the color scheme wasn’t spot-on, but that’s because we didn’t communicate well in Discovery and figure out what the client wants and how they want to stand out from jumping castle the competition.
And it’d be one thing if bad communication just couldn’t be helped – if it were like an unavoidable software bug that came with the programming language. But bad communication isn’t like that. It IS something you can help with a bit of knowledge.
That’s what this is about: how you can make communication updates at the beginning, middle, and end of your projects so you have happier clients, more referrals, and greater personal satisfaction with projects.